I ran across a printed copy of the Trozzolo Communications Group newsletter called “High Return” at work today. It’s a really nicely-done piece (inserted into my Kansas City Business Journal). Pasquale Trozzolo wrote an article called “Pass the Malaise” encouraging business people to “educate [customers] on how your product or service can enhance what they do. Use persuasive communication that’s light on hype and heavy on facts and feeling.”

The whole newsletter is fantastic. It’s encouraging and shows off Trozzolo people and successful projects. It’s an enjoyable read.

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